Behind every successful brand lies a solid marketing strategy. At FCM, we begin the process by completing a Marketing Assessment of your brand, it is important that we review your marketing goals and objectives, perform a competitor analysis, determine your key buyer personas and analyze your digital properties’ usability, structure and messaging. We then translate the information gathered from our research into design concepts that outline new messaging to reflect the buyer insights we uncovered. We finish off with a detailed marketing strategy outlining the new design concepts, complete with a content plan, user experience improvements, SEO, lead generation tactics and marketing automation recommendations.
Almost everyone has a device (or two) in hand, and so it is no surprise that visual content has quickly become the most authentic way to market and grow your brand. From pictures and collages to videos and real-time messaging, your brand has marketing opportunities that were never possible with print. FCM can help develop your logo, brand voice, copy, visuals, website, social and marketing collateral to ensure consistency across every digital and print channel. Original photography, video and product styling will bring your brand to life and most importantly grow your following, online and offline. No matter what stage your brand is at, we are happy to tailor a package that fits your needs and budget.
FCM knows how to find and build an audience. Using best practices and digital resources, we specialize in helping brands attract their ideal customer through online channels. We help clients manage their social media accounts like Instagram, Facebook and Twitter by creating original content, publishing consistently, leveraging existing content to increase followers and interacting with online communities to achieve maximum engagement. Social media allows your brand to become more than just a place to eat food, enabling guests to relate to your business outside mealtime. We can help you to use social media as an extension of the guest experience, solidifying your brand loyalty from guest’s mobile devices. FCM also develops and implements creative social media strategies and promotional campaigns like contests, giveaways, and Facebook and Instagram paid ads. We track the effectiveness of each campaign and provide regular feedback on insights gained.
Whether your customers are doing comparison shopping on their iPads at home or checking Instagram on their mobile while on the go, building a brand means turning every digital-moment into a personal connection. You may have an incredible product or service to offer but if you have a weak digital presence, nobody is going to know about you. Our digital strategy consists of online reputation management such as monitoring your customer reviews and directory listings and quickly mitigating any negative feedback. We craft our search engine marketing campaigns by looking at how customers interact with your brand and which digital channels produce the best path to purchase. We evaluate your keyword rankings, impressions, social conversations and optimize those channels to ensure maximum social proof.
It is important to not only maintain brand consistency online but also offline. FCM provides graphic design services for all your print needs such as business cards, menu design, and sales collateral like brochures and posters. We are your one-stop shop for all your business needs.
Food Business Strategy
FCM is proud to be partnered with Elaine Cheng of Food Connections to offer our clients a truly one-stop shop for all their culinary marketing needs like menu nutrition consulting, product launch consulting, food waste consulting and event storytelling. To learn more about these amazing services and how you can benefit from them, you can reach out to Elaine directly at Food Connections. Be sure to let her know FCM sent you!