Social media has changed the way businesses talk to customers; it is now about talking with your customers and engaging them with fresh, imaginative content. The one-sided sales pitch of old is now a multi-directional community conversation. The power to control your brand message has largely been removed from your hands.
Social Media Marketing, or SMM, is all about engagement. It’s a business’s opportunity to directly connect with customers and build long-term relationships in real-time. Today, the customer-business power relationship is skewed toward consumers, as individuals may now publicly voice concerns and garner media attention, stepping into the shoes of a media publisher from the comfort of their own homes.
As a result, business owners must do their best to keep the conversation positive through their participation and interaction. While a business can’t quell all public displays of dissatisfaction, by following SMM strategies, a business can promote a message that speaks about its customer service successes through attentive awareness and a genuine dedication to serving customers’ needs.
SMM is a powerful and necessary tool for all brands today. Not only will it help improve web presence but can also lead to the development of a positive reputation online.
Making Social Media Work for Your Business
A business that is not interacting with customers through social media may be hurting their brand in several ways:
- The risk of fading away from customers’ top-of-mind recall.
- Missed opportunities to reach new customers and improve experiences for current ones.
- Falling out of public favor by missing important conversations taking place online.
So what’s a business to do?
With the help of Fat Cat Marketing, a business can optimize their social media presence. Social media marketing is executed through many platforms, with a few of the most popular being blogs, Facebook, Twitter, Instagram, and YouTube.
However, before a business engages on any particular platform, research must be directed towards locating the places where the intended audience is active online, henceforth using this information to craft a social media strategy that reaches them in relevant spaces. SMM services begin with research to identify those social media platforms where participation will produce the greatest pay off.
Develop a Social Media Strategy
Users of social media platforms use each differently, and they essentially define the rules of engagement. We understand that SMM services are not one-size-fits-all. Taking this into account, Fat Cat Marketing can help you develop and execute social media policy and practices that aid in community outreach, reputation management and brand loyalty that is specific to your business.
What You’ll Get
Gain more likes and followers by implementing a carefully constructed social media strategy.
Visual + Content Set-up
Before anything happens, we first must get to know your business and its products/services inside and out. We will have many questions to ask, interview your staff and even conduct a photo shoot to capture as many images as we can. Users buy with their eyes so it is important that your visual content is fresh, professional and ready for the public eye.
The bread and butter of any social strategy. We prep our editorial calendars in advance to give clients plenty of time to review and approve. This also ensures that your social message aligns with your brand and its marketing goals. Our understanding of the digital consumer and how content should be created and shared allows your brand to thrive and grow. We take care of all the research, copy writing, graphic design and visuals.
Engagement and Interaction
We ensure that your customers are taken care of, whether they are asking questions that need answering, sharing your content, or voicing concerns. We are first on the scene to develop trusting relationships with your customers and to let them know that you care about them. This translates into loyal customers that naturally help to spread your message.
We record and report every click, every link shared, new followers, mentions, tags and so much more. Social insights reveal the digital footprints your customers leave behind. By learning from your customers behaviour, we make on-going improvements to continuously propel your brand forward.