Social Media Marketing for Restaurant & Hospitality Brands | Services
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let them talk

We are not an agency, we don’t use templates, and we don’t outsource our projects. We use 15+ years of our restaurant marketing experience  to help culinary brands create and implement exceptional experiences for their customers.  Everything that we do is to help your business develop a solid and profitable web presence. Where to start is up to you.

1

Social Media Community Management

We are passionate storytellers, strategic thinkers, and skilled communicators who have a proven track record managing social channels.  We help clients manage their social media accounts like Facebook and Instagram by creating original content, publishing consistently, leveraging existing content to increase followers and interacting with online communities to achieve maximum engagement. Social media allows your brand to become more than just a place to eat food, enabling guests to relate to your business outside mealtime. We can help you to use social media as an extension of the guest experience, solidifying your brand loyalty from guest’s mobile devices. We also develop and implement creative social media strategies and promotional campaigns like contests, giveaways, and Facebook and Instagram paid ads.

2

Strategy

Behind every successful brand lies a thoughtful and inspiring marketing strategy.  At Fat Cat Marketing, we begin the process by completing a Marketing Assessment of your brand, it is important that we review your marketing goals and objectives, perform a competitor analysis, determine your key buyer personas and analyze your digital properties’ usability, structure and messaging. We then translate the information gathered from our research into design concepts that outline new messaging to reflect the buyer insights we uncovered. We finish off with a detailed marketing strategy outlining the new design concepts, complete with a content plan, user experience improvements, SEO, lead generation tactics and marketing automation recommendations.

3

Visual Content & Food Photography

Almost everyone has a device (or two) in hand, and so it is no surprise that visual content has quickly become the most authentic way to market and grow your brand. From pictures and collages to videos and real-time messaging, your brand has marketing opportunities that were never possible with print. Fat Cat Marketing can help to develop your logo, brand voice, copy, visuals, website, social and marketing collateral to ensure consistency across every digital and print channel. Original photography, video and product styling will bring your brand to life and most importantly grow your following, online and offline. No matter what stage your brand is at, we are happy to tailor a package that fits your needs and budget.

4

Reputation Management

Whether your customers are doing comparison shopping on their iPads at home or checking Instagram on their mobile while on the go, building a brand means turning every digital-moment into a personal connection. You may have an incredible product or service to offer but if you have a weak digital presence, nobody is going to know about you or worse, want to follow you.  Online reputation management means we keep our ears close to the ground for any talk relating to your brand.  Google and TripAdvisor reviews, Facebook recommendations and social chatter – we monitor it all.  And when need be, we quickly and effectively mitigate any negative feedback or talk about your brand.

5

Branding

It is important to not only maintain brand consistency online, but also offline. Fat Cat Marketing provides graphic design services for all your promotional needs such as original menu design and menu cover design, business cards, tent stands, seasonal promotions, and sales collateral like brochures and posters. We are your one-stop shop for all your business marketing needs.

6

Social Media training

Are you more of the hands-on type but now sure how to start?  No problem!   We want to give control back to the business owner and not keep you in the dark like so many other agencies do.  Just as you know the ins and outs of your business,  you should as well when it comes to your digital strategy!  We can train you or your staff on how to set up a social media strategy, create a content calendar, photography tips and how to post like a pro!  Let us know your requirements and will be put together a custom plan just for you.

7

Website and Beyond

We craft our digital marketing campaigns by looking at how customers interact with your brand and which digital channels produce the best path to purchase.  Perhaps your website needs a complete overhaul, you’d like to set up a reservations system or even open an e-commerce store.  After understanding your business and its goals, we will create a digital hub that perpetually drives ROI in your online efforts. Successful web design strategies incorporate persuasive copy that meets SEO objectives, visually appealing graphic elements, a conversion funnel that directs visitors toward the brand’s goal-oriented actions, and meets Google’s requirements, all while communicating the brand’s unique identity.

8

Influencer Marketing

Position your brand as close to your customer as possible. We customize campaigns by collaborating with powerful foodie influencers, who personally connect with mass markets every single day.   It’s people talking to people, not companies talking to companies.  This is an excellent way to get your product in front of thousands of local potential customers.  Influencer marketing helps to drive social success metrics further than traditional advertising ever could.

free consultation

We’d love to hear more about your business and see if we’d be a good fit for you.  No project is too big or too small.  Let’s set-up your FREE 15 min consultation today.  There are no obligations, only open conversations.