There are a lot of content management systems (CMS) out there – GoDaddy, Wix, Weebly – all vying for your attention. And sure they preach about how easy it is to create your own website with their click and drop technology but fact of the matter is, these “builder” websites do more damage to your business than they do good. While they may seem relatively easy to set-up, in the long-run they don’t have half the capabilities needed to help grow your business online.
Your website is the face of your company and these days the first place users look before even stepping foot in your store. So why give them any reason to leave? A professionally designed WordPress website that is optimized for search engine traffic and mobile devices can not only generate qualifies leads but grow with your business to accommodate future capabilities such as a mailing list, shopping cart and customer log-ins. The possibilities are endless.
Here are my top 7 reasons why WordPress is the best CMS for your business website:
1. Google loves WordPress websites!
The code is clean, efficient and can be easily optimized for the search engines. “Builder” themes are extremely bogged down with ugly code and not only slow down your site but also make it challenging for Google to crawl your website pages. GoDaddy and the likes also prevent Google bots from crawling your images or including ALT tags. Google bots can’t see images, they can only scan ALT tags to understand what the image is about and if it is relevant to a users search query. The marketing industry is all about images and it’s for good reason: the human brain can process images faster then it can text. Trust me, you want ALT tags with all your images.
2. SEO Powerhouse
WordPress is coded to be SEO-Friendly “right out of the box”. I live and breathe search engine optimization so I need to work with a CMS that follows SEO best practices. WordPress allows for easy customization’s of Meta tags and can be easily integrated with some of the best SEO plug-ins out there. In addition, Google’s latest algorithm puts fresh, original and unique content in the spotlight – and at the top of search result pages. WordPress makes adding content easy for you and your staff, if you’d like to do it on your own.
3. It’s Not Rocket Science
WordPress themes are extremely intuitive making the back end very easy to use. I love that my clients can make their own content changes or post blogs without needing to rely on me. Your website is your business and you should know how it works, especially basic information like updating your contact info, changing content and posting blog posts. Plus, it saves you money having to hire out each time.
4. Easy on the Budget
Depending on how complicated your website needs to be, a basic WordPress website can start at $2,500 and go up to $15,000-$20,000. Compare that with custom built sites which start at $15,000 and go up from there.
Not only does WordPress come with built in security features, but you can also install additional security plug ins to really protect your site. Iron-clad security – check.
6. Plug Ins
A WordPress website can keep up with your growing business, easily. Need to set up a mailing list with sign up forms? Done. Want to sell products? There’s an e-commerce plug in for that. Want to track your analytics? Just enter your tracking codes and it’s done. There really isn’t anything WordPress can’t do.
7. Easy Integration
WordPress makes it extremely easy to integrate with countless APIs and track Google Analytics. As a business owner, you want to monitor your analytics – they are the digital footprints your users leave behind. They can tell you exactly what improvements need to be made if reviewed by a skilled analytics professional.
Still unsure if WordPress is right for your business? Get in touch with me and I’d be happy to talk about your business goals. Until next time!